In this episode of Compliance Book Club, we talk with author Denise Lee Yohn to discuss her book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies in a fireside chat conversation and Q&A.
“Leaders everywhere are trying to build great brands, but few realize how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work.”
—Adam Grant, New York Times bestselling author of “Give And Take” and “Option B” with Sheryl Sandberg
About the book
A culture crisis threatens to disrupt Corporate America today as much as the financial crisis did a decade ago. Whether it’s claims of sexual harassment, lack of diversity and equality or the nearly 70% of American workers who are not engaged at work, business leaders must devote more attention to their workplace cultures now than ever before. The problem is that most leaders don’t know how to build a healthy, effective, and valuable culture. In Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey; March 13, 2018), Denise Lee Yohn cracks the code on culture-building.
The Compliance Certification Board (CCB)® has approved this event for up to 1.2 CCB CEUs. A non-live certificate will be sent in a follow-up email.
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