A Company's Transformation to Campaign-Based Curriculum

March 6, 2018


Learn how the company restructured and branded their program to make it more engaging, effective, and approachable


“We don’t want to be known as the compliance police. We want to be known as a resource. In my experience, the degree of approachability that a campaign-based approach to compliance creates helps break down those barriers.”

Rachel Batykefer

Director of Global Compliance Training Communications and Outreach


At a Glance

Teva Pharmaceutical changed their organization's global compliance training program from a basic activity to a campaign-based curriculum where employees now find their learning experience to be relevant, applicable, meaningful, and engaging. As a result, their compliance team has decreased seat time, changed the perception of training within the organization, and experienced higher levels of employee engagement. 


Client Background

Teva Pharmaceutical is a global company established in 1901 with over 40,000 employees in 80 countries. Teva produces approximately 120 billion tablets and capsules each year and ranks among the leading pharmaceutical companies in the world, focusing on specialty medicines, generic medicines, over-the-counter products, and active pharmaceutical ingredients. 



In 2013, Teva Pharmaceutical took a basic approach to their code of conduct and anti-bribery and anti-corruption training. The text-heavy, legal-centric, off-the-shelf content focused on rules, regulations, and punishment and was generic in nature. The challenge that Rachel Batykefer faced when joining the company was to improve the ethics and compliance program so it focused on the challenges and risks specific to Teva's employees and was designed in a way that could engage employees and grab their attention. This included using realistic scenarios and content that related to employee responsibilities, implementing a variety of learning formats, and focusing the message on behavior, integrity, culture, and ethics. 


To read our full customer success story and take a closer look at how Teva Pharmaceutical completely transformed its ethics and compliance program, click below.



Teva's new campaign-based approach to ethics and compliance with refreshed, relevant content has resulted in a significant shift in the engagement and perception of ethics and compliance across the organization. Additionally, they've been able to cut down on seat time, improve completion rates, and brand their compliance program in a new way that helps it be more approachable and recognizable. 


Interested in learning more about how SAI Global can help your ethics and compliance program? Read our case study with Johnson Controls International or contact us for more information. 


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