Creating an innovative web-based business ethics/code of conduct program for a leading global premium drinks company.
This program, created in both English and Spanish, covered general themes as well as specific topics relating to the client's business, including fraud, conflicts of interest, insider trading, brand protection, and health and safety.
The style and design of the program had to accommodate a strong existing brand image. The technical connection challenge was to integrate within the client's existing AICC compliant Leaning Management System.
The aim of the learning content was not only to raise awareness of the client's Code of Business Conduct among employees, but also to bridge the gap between the policies themselves and their practical application on a day-to-day basis. To this end, the focus of the program was on the use of realistic case studies and scenarios to illustrate how the policies should be applied.
The Outcome ...
The launch of the program was highly successful. The resulting feedback has generated strong internal debate with a direct feed to enhancing procedures, policies and standards. This has raised the whole profile of integrity issues and helped improve overall compliance as well as employee buy-in.